Overview

Ormi.xyz is a blockchain data platform that allows developers and analysts to easily access, deploy, and manage blockchain data across multiple chains. Historically, accessing crypto data has been fragmented and highly technical, with existing solutions requiring deep engineering knowledge, costly infrastructure, or complex onboarding processes. Traditional alternatives often have confusing interfaces and steep learning curves that slow down developers. Ormi.xyz started with a mission to make blockchain data access intuitive, scalable, and accessible to a broader range of teams

My Role‍

As a founding product designer, I was responsible for driving the design strategy and crafting the user experience across web and mobile interfaces. Additionally, I built the brand identity to align with Ormi's vision of a cleaner, developer-first ecosystem.

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User Research

1. Interviews: Conducted with 15 developers from various backgrounds.
   • Findings:
     • New users found the initial setup process complex and time-consuming.
     • Experienced developers sought more in-depth examples and best practices.
   • Quote: "I spent hours trying to deploy a subgraph with 0xgraph due to unclear instructions."
2. Surveys: Distributed to 100 users, with a 60% response rate.
   • 70% reported difficulties in understanding the documentation structure.
   • 55% desired more interactive tutorials and code samples.

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Competitive Analysis

Analyzed documentation and onboarding flows of similar platforms like The Graph and Infura. These platforms featured intuitive guides, interactive tutorials, and comprehensive API references, which were areas identified for improvement in Ormi Labs' offerings.

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User Testing

• Participants successfully completed onboarding 40% faster with the new wizard.
• Users rated the revamped documentation 30% higher in usability compared to the previous version.

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Challenges and Solutions

• Content Overload: The extensive technical details risked overwhelming users.
  • Solution: Implemented collapsible sections and "Read More" links to manage information density.
• Consistency Across Products: Ensuring a uniform experience between 0xgraph and 0xdb.
  • Solution: Developed a unified design system and style guide for all documentation.

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Implementation

Collaboration

• Worked closely with the technical writer to ensure accuracy and clarity in the documentation.
• Coordinated with the frontend developer to integrate interactive elements and improve site navigation.

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Wireframes and Prototypes

1. Low-Fidelity Wireframes:
   • Outlined a new layout for the documentation homepage, emphasizing user journeys for both 0xgraph and 0xdb.
2. High-Fidelity Prototypes:
   • Created interactive prototypes of the onboarding wizard and sample documentation pages.
   • Conducted usability testing with 10 developers, leading to refinements such as adding a progress tracker in the onboarding wizard.

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Outcome and Impact

1. Quantitative Results:
   • Onboarding completion rates increased by 50% within the first month post-launch.
   • Support ticket volume related to documentation decreased by 35%.
2. Qualitative Results:
   • Positive feedback highlighted the clarity and accessibility of the new documentation.
   • Developers appreciated the interactive tutorials, noting improved confidence in using Ormi Labs' products.

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Learnings

• User-Centered Design: Direct user feedback is invaluable in identifying pain points and guiding effective solutions.
• Iterative Testing: Continuous testing and refinement lead to more intuitive and user-friendly designs.
• Cross-Functional Collaboration: Working closely with technical writers and developers ensures that design improvements are both feasible and accurately implemented.

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Visuals

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